World Television Day – the power of TV and the importance of media monitoring

24. November 2025.

📺 World Television Day reminds us of the lasting power of television and its unique role in shaping public opinion. Despite the rapid rise of digital channels, television remains one of the most trusted and influential media sources in Croatia. For many viewers, TV is still the primary place to consume news, follow national events, and enjoy entertainment content. This mix of credibility, reach, and emotional impact keeps television at the center of the media landscape.

📊 Research shows that TV content continues to dominate viewing habits. More than 50% of all video content consumed in Croatia comes from television, and an impressive 85% of all video advertising still appears on TV screens. (Source: UMTG) These numbers clearly demonstrate that television maintains a unique level of visibility and audience engagement.

📈 A recent omnibus study conducted by Media net d.o.o. confirmed that television remains the most noticeable medium for advertising messages. Even as consumers spend more time on digital platforms, TV ads achieve significantly higher recall due to their prominence, repetition, and integration into high-impact programming such as news, sports, and entertainment shows.

How Presscut monitors television content in real time

🔍 At Presscut, we monitor every major media channel—traditional and digital alike. Using our advanced media monitoring platform NewtonOne, clients can track how their brand or organization appears across television, online portals, and social networks. With real-time alerts, detailed analytics, and AI-driven categorization, NewtonOne gives you a complete overview of your presence in the media ecosystem.

This type of monitoring is especially valuable for communication teams and PR agencies who need verified, timely, and comprehensive information. Whether you are evaluating brand reputation, tracking competitor activity, or planning strategic campaigns, NewtonOne ensures that you never miss a critical moment on television or any other media channel.

World Television Day is a reminder that, even in a digital-first world, TV remains a powerful communication tool. And with NewtonOne, you can fully understand how television influences your visibility, perception, and overall media impact.

👉 If you would like to learn more about TV monitoring or request access to our platform, contact us and our team will be happy to assist you.