NewtonOne New Generation: media archive and a virtual strategist

26. August 2026.

Exciting news from our side.

After thorough testing and planning, we are ready to introduce NewtonOne New Generation, a platform built to change the way organisations monitor and analyse media content.

NewtonOne New Generation goes well beyond classic press clipping and media monitoring. Alongside coverage of traditional media (print, radio and television), online media (news portals) and social networks (including Facebook and TikTok) in one place, companies and institutions get:

• speech-to-text technology
• a media archive — the largest media database in Central Europe
• custom analytics — users can build their own maps and analyse the data themselves
• a database of journalists and publishers — thousands of authors, including their positions, editorial experience, professional focus, photographs and an overview of published work
• a virtual assistant and strategist — Isaac summarises and analyses the most prominent coverage and suggests the best next steps based on what it finds
• an analytics dashboard — more than 40 chart and report types.

Built around how the data is actually used

Throughout development we kept the real needs of our users in mind. Experience had already shown that collected data has a wide practical application. Beyond PR and marketing, it is used for market research, sales, customer care and employer branding — and, perhaps most importantly, for risk management and crisis management.

That is why NewtonOne New Generation delivers alerts by email, SMS or in the app, in real time. An important item on television or radio, an article on the web or a post on social media will not pass you by.

And if something unexpected happens, our support team is available 24 hours a day, 365 days a year.

More about the technology behind the platform on our Presscut tech page, and about the service on the media monitoring page.

Get in touch for a trial period — or if you have any questions.