About us

Presscut continued to keep pace with the times, networking its computers and discovering data stored in public databases that it then also used for the first time.

The Internet expanded to a wider audience, so Presscut bought a modem and created its first email address! Customers thought about weekly deliveries, and we thought about the meaning of life – because connecting to the Internet took an entire small eternity. We were delighted to send the first selected media items via a  computer.

A new era of press clipping began with newspaper scanning and e-mailing, but as it was a new technology in those days, so we still printed reports and mailed them to our clients, just in case. The time ended when the clippings for customer delivery waited daily in the thousands of registrar sleeves on the cult “delivery wall”, to which we then said goodbye.

We completely caught the wave of computerization. The first database was installed, we created production applications and we introduced automated e-mail delivery. We got the first document scanner that could process up to 30 pages of newspapers per minute, but we were all still bothered by the format of Vjesnik and the price of the scanner with which it could be processed.

We enjoy the results of our labour on computerization and built a collection of user programs and databases of articles and media on our user’s equipment, so that Presscut’s only IT employee installed programs every day and could not be found in the office. We who were in the offices, after the seventh move, found a permanent residence at today’s premises in Domagojeva in Zagreb.

Presscut also made its way onto the Internet, creating the first version of the webpage you are currently on. We stored away VHS tapes in the garage as we began to digitally record and store radio and TV programs. Introducing “total monitoring”, our goal was to convert all content from the media into text that could then be searched by a machine. We also developed a system of media processing applications and speech recognition software. From the initial few personal computers, we became a modern data centre, which is being continuously upgraded today.

All media content has long since been converted into text using various tools, and its categorization is carried out based on specially created rules. NLP (Natural Language Processing, for those who may not know) or tools for processing natural language is our everyday reality and help us classify and analyze media content quickly.

Thanks to innovations, we are more efficient and faster; driven by this, we are already planning new tools and technologies. We are actively monitoring around 30 web portals.

Media content is moving to smartphone screens, and we are keeping pace with these changes. We are preparing a mobile version of Presscut, which many of our subscribers eagerly awaited. The first genuinely stable version of the mobile Presscut appeared at the end of August 2014. Since then, it has changed, allowing our clients to view publications on smartphones and tablets.

The first Presscut web crawler service was launched to collect web articles from news portals. It continuously scans media coverage to collect news and index it. It monitors a little over 200 web portals.

A new tool for automatically collecting online publications, Web Hunter, was released. It proved to be superior and outperformed some competitors who were considered irreplaceable.

The number of web portals we monitored during this period was almost 400, but that number has continued to grow over the years and now exceeds 1300. From day one, we have been dedicated to ensuring that search results are classified and tailored to the user’s needs.

Social networks are connecting, communicating, and informing the world. Recognizing the value of this communication, we established a system for collecting media posts from social networks—Metricom. It is as different from the rest of our system as social networks are from other media.

Using the Metricom desktop and mobile applications, we deliver posts from social networks and online portals just a few minutes after publication, and the data is available for the entire region, not just Croatia.

Despite the not-very-encouraging atmosphere of illness and poor outcomes, we completed several significant projects with public and non-governmental institutions. We turned our focus inward a bit. We spent on new equipment, changed “suppliers” for system maintenance and internet service providers, and (secretly) looked toward the cloud.

We rolled up our sleeves and got to work, expanding our service catalog. Our superstar, NewtonOne, received a new interface, developed in accordance with the standards of European monitoring agencies. It is more advanced and richer in options than the existing one. The user page is a searchable database of publications and an interactive, modern tool for media monitoring.

We couldn’t escape it either. The ubiquitous artificial intelligence continuously resonates in our ears as well. We are combining the capabilities of NLP and AI collaboration. We continue to expand our media lists; we can monitor over 1600 media outlets continuously.

Meanwhile, we made an important decision – packing our drawers, shelves, and memories and moving to new premises. Our new home is at Vlaška Street 121, which we share with our sister companies. We exchange ideas faster than ever and look forward to client visits and coffee gatherings.