Management of information and knowledge using the example of the 2013 European Parliament election campaign

At the Society and Technology symposium held in Opatija at the end of June, media experts Goran Popović, a professor at the University of Applied Sciences ‘Baltazar Adam Krčelić’, Tanja Grmuša, a lecturer at the School of Business, and Hrvoje Prpić, researcher at Medianet, presented their research from Medianet.

The authors of a study called Information and Knowledge Management, using the example of European Parliament election campaign, state that media information management is based on the journalistic and editorial assessment of the informative value of an event based on different criteria that determine whether an event becomes news.

Communication of political topics occupies a large part of the media sphere, thus ensuring legitimization of political decisions, but also affects the diminishing political participation of citizens. Elections for the European Parliament are seen as second-rate, primarily because of poor public awareness of the EU’s internal functioning and organization. A survey conducted in March and April 2013, during the official running of the first European Parliament election campaigns in Croatia, on the five most widely read print media (Jutarnji list, Vecernji list, 24 Hours, Novi list and Slobodna Dalmacija), with a content analysis method on 250 articles attempted to identify forms of media coverage of the campaign as well as EU-related topics in general, and identify indicators of credibility and objectivity. The results showed unbalanced reporting in all analysed newspapers, dominated by smaller journalistic forms, and a high level of credibility and objectivity in reporting, which was nevertheless undermined by dominant one-sided reporting.

Photo: Press service of the European Parliament

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