Media Insight

Presscut media tools – understanding the media landscape

Presscut media tools help you understand the media environment and improve your communication strategy. In addition, we combine media data, expert analysis and advanced technology to deliver insights that support interview preparation, planning and reputation evaluation.

Scarface – public figure profiling

Scarface analyses media coverage and publicly available information about individuals. As a result, it shows how public figures appear in the media. Furthermore, you learn which journalists cover your topics and which outlets to approach when planning interviews, events or communication activities.

Media Room – saving valuable PR time

Media Room provides a clear and structured follow-up of your press releases. Additionally, the tool maintains an accurate media list and reduces time-consuming administrative work. As a result, PR teams can focus on strategy and message quality instead of operational tasks.

Reputation Report – understanding your public image

Reputation Report tracks changes in your media reputation. Consequently, it highlights positive and negative trends. With these insights, you can react on time and adjust communication when needed. Moreover, if your public image is strong, the report helps you maintain it through consistent communication and engagement.

All Presscut media tools are designed for professionals who need clear and measurable insight into how they appear in the media. In turn, each tool simplifies planning, supports decision-making and strengthens your presence across media channels.

👉 Want to improve your communication or learn more about our tools? Contact us.