Research

Presscut research – clear insights for better decisions

Presscut research helps you understand how the public perceives your company, brand and communication. If you want to check the impact of a marketing or PR campaign, identify who buys your products or evaluate the need for a new solution, Presscut research gives you reliable answers.

In cooperation with our partner Medianet, we conduct both quantitative and qualitative studies. As a result, you receive accurate insights that support decision-making, reveal customer expectations and improve your market strategy.

Research methods used in Presscut research

We design each study according to your goals and target groups. Therefore, you get a complete view of the market through the following methods:

• face-to-face interviewing
• telephone surveys
• online research
• focus groups
• advertising analysis
• media content analysis

Thanks to our extensive experience and advanced analytical tools, we deliver precise results and meaningful recommendations.

Mystery shopping with Newton Research

In partnership with Newton Research, we conduct advanced mystery shopping projects. This service helps you evaluate customer experience, service quality and compliance with internal standards.

Mystery shoppers provide:

• neutral evaluation of procedures
• better understanding of customer behaviour
• clear insights for staff training and motivation
• comparison of service quality and prices with competitors

We cover eight European markets, with the option to expand across the continent. Moreover, our wide network of shoppers and interviewers, combined with fast result delivery, ensures insights that significantly support your daily operations.

👉 Improve your decisions and performance with modern, data-driven Presscut research. Contact us at [email protected].