AI Visibility

How often do you open ChatGPT and ask where the weekly shop is cheapest or which bank offers the lowest interest rate on a loan? More and more people no longer type a keyword into a search engine; instead, they ask an AI system to recommend a product or service. Your customers do the same. Each AI system uses its own sources and shapes its answer in its own way. The AI Visibility service measures how these systems present and recommend you compared with your competitors.

Customers ask AI. Are you part of the answer?

A search engine returns a list of results, so a customer can also open the second page. AI gives a single answer with a few names. If you are not among them, then for that customer, at that moment, you do not exist.

The AI Visibility service answers these questions:

• Does AI recommend you in your category?
• Are you the first choice, or does AI list you behind your competitors?
• What does AI say about you: which strengths does it recognise and what does it warn about?
• Which sources does it cite most often when talking about you and your category?
• How understandable is your website to AI systems?
• Is the information AI provides about you accurate and up to date?

Along with the findings, you receive recommendations on how to improve your AI visibility and how to allocate your marketing budget more effectively.

Why asking ChatGPT is not enough to measure AI visibility

Anyone can open ChatGPT and ask what it thinks of their company. That gives a first impression, but not a measurement a business decision can rely on.

Answers change. AI does not always give the same answer to the same question. A company that appears in one answer may be missing from the next few. That is why we repeat the measurement in separate conversations, with no previous history, until the result stabilises.

Systems differ. ChatGPT, Gemini, Claude and Perplexity do not read the same sources. Your brand can be well positioned in one system and almost invisible in another. We therefore put the same question to all systems, in the same form and at the same time.

What matters is what AI says when nobody mentions you. When you ask AI directly about your company, you will usually get a flattering description. A customer, however, does not ask about you; they describe what they need. That is why most of the measurement consists of questions in which your name is not mentioned. Only then can you see whether AI recommends you of its own accord.

Being mentioned is not the same as being recommended. Being mentioned, being recommended and being the first choice are three different data points. A brand that appears often but never first has a different problem from a brand that appears rarely but always at the top.

No comparison, no conclusion. A figure is useful only alongside data on the competition. Competitors must be measured in the same way, at the same time and with anonymised searches. That is why we measure the whole category, not just your brand.

No sources, no action. AI cannot be changed directly, but the sources from which it builds its answers can. That is why we record and classify all the sources AI cites: media articles, companies’ own websites, portals, forums and price comparison sites. This shows where visibility is actually won.

How we measure AI visibility: research method and media expertise

Measuring AI visibility requires two kinds of expertise that Media net already has: how to conduct reliable research, and how media coverage is created and what effect it has.

Research method. We have been conducting research for more than 30 years. Building on that experience, we have developed a methodology for objectively measuring brand visibility and reputation in the answers of AI systems. Questions are defined in advance, conditions are documented, and every figure is accompanied by the number of answers it is based on. Failed queries are not counted as if AI had not mentioned you. Each subsequent measurement is carried out in exactly the same way as the first, so the results are comparable.

Media expertise. AI builds a large part of its answers from media coverage. For more than 30 years we have been monitoring and analysing the Croatian media every day. We know which sources are picked up and cited, and what kind of coverage remains visible even after the AI model changes. This allows us to connect the measurement findings with what your PR and marketing teams are already doing.

From figures to action. The result is not a table of figures but a list of concrete, prioritised steps: which page to update, what content to publish and which media to send it to. Each step is backed by a finding from the measurement.

What you get with the AI Visibility service

• An analysis for communications and marketing: findings, a comparison with competitors, the topics AI associates with your brand, and recommended steps.
• A section for human resources, if you are also interested in how AI presents you as an employer.
• A review of your website: how readable and citable it is for AI systems. A website can be well optimised for Google and still be almost unreadable to AI.
• Baseline values against which the next measurement is directly compared.
• A repeat measurement in the same format, showing what has changed and after which step.

AI influences customers’ choices. Brands cannot afford not to know what AI says about them.

Want to know how AI sees you? Get in touch.